15 November 2016 13:00
Five promotional products to boost your start-up
The initial stages of starting a company can be both exciting and frustrating with a learning opportunity around every corner. Your marketing campaign is a big part of this... but, which products are the best to represent your brand?
The initial stages of starting a company can be both exciting and frustrating
with a learning opportunity around every corner. Your marketing campaign is a
big part of this. It is a process of learning about your audience, figuring out
what works and what might not be the best approach.
A promotional product can be the little touch in your marketing strategy
that gets people talking about your start up in all the right ways. But, which
products are the best to represent your brand?
1 – Travel Mug
People love a coffee on their morning commute: fact. You will see
countless business professionals, students,
and even a grandma or two carrying around their favourite beverage of choice.
The best part? Not only will the person enjoying a hot beverage be
exposed to your branding, so will countless other commuters! It’s a promotional
product that travels your brand far and wide – living up to its name!
2 – USB
Information is the cornerstone of humanity. We thrive on data, which
means that having somewhere handy to store it is a vital part of modern day
life. A USB is most people’s weapon of choice when it comes to data storage,
the usefulness of this product speaks for itself and people will love it as a
It’s useful, modern and sleek; perfect for representing your start-up
company as an institute of the modern.
3 – Uniforms for Staff
A business in the initial stages can benefit greatly from an amazing
staff force. Representatives of the company that show how fun, bright and friendly your brand is. But, it will only benefit your startup if they are wearing your branding at
the time. From this, customers will associate your branding with the happy and
bubbly members of your team.
4 – Tote Bags
Sometimes, people need a good bag. Whether they are shopping (and don’t
want to buy a 5p bag) or carrying a lot of materials to work. A tote bag is one
of the most reusable and versatile promotional products available. They are
everywhere, people have them branded with universities, charities, and even solicitors branding. Why not yours?
A tote bag emblazoned with your brand will see a lot of use and find
itself in many unusual places.
5 – The Mighty Pen
Of course, you can’t have promotional products without including the
best one! Everyone loves a good pen and they are one of the most successful
promotional products. People lose pens, so provide them with a pen that best reflects your business. This
is particularly important, months later, when they pick it up randomly and are
reminded of your start up.
Want to seal the deal with your first client as a start up? Have them
sign with a pen proudly showcasing your brand!
Overall, the right promotional product for you depends on your company.
But, with such variety, there is bound to
be a product that fits!
Blog supplied by EMC Advertising Gifts are
specialist suppliers of customised promotional gifts, delivering the perfect
item to best reflect your business; whatever your industry.