27 July 2015 16:00
How I used LinkedIn to open doors when all else had failed
Just this week I had to practise what I preach as I was having a problem with a big organisation's customer services.
I teach people how to open doors to long sought-after contacts and how to get themselves into the press. I applied my own teaching to a situation I was facing and it worked!
I was having some big techie issues with a very large organisation that does not have phone support. This organisation has been highly recommended to me by many people so I decided to take the plunge and use it, despite the lack of phone numbers.
Then it happened that I needed to speak to them urgently...I emailed their support daily. Zero response.
I kept on emailing thinking I would "break" them but I got no reply. Then I decided to go all out and use my secret weapon, LinkedIn.
I Googled the company's marketing and communications manager and the business development manager and in so doing quite a few new contacts in the organisation popped up in LinkedIn.
So I sent all of these people (in this very hard to reach company) a personalised LinkedIn contact request.
Luckily one person accepted that very day. I took the bull by the horns and thanked her kindly for accepting me and then I wrote about my experience.
The next day: boom! My issue was resolved.
This doesn't only apply to customer services issues but also when trying to contact anyone no matter how high up or unattainable they appear to be. Try it! Use the back door to open the front door.
Copyright © 2015 Amanda Ruiz, founder of www.amandaruiz.co.uk.
Amanda runs online courses for entrepreneurs that want to get press coverage.