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Halto gets a national boost

Up and coming Cornish brand, Halto, have secured a national listing with UK lingerie and swimwear giant Bravissimo following a successful crowd funding campaign earlier this year.

The sisters behind the brand (Lucy Cox and Lerryn Ryall) raised over £11,000 in 28 days on Crowdfunder via pre-orders for the innovative neck-saving device for halter neck swimwear.

“Bravissimo were always a key national retailer for us, and so to join them so early on in our journey is just incredible.” Says Lucy. “They have been fantastically supportive throughout the process and were very open to working with such a new start-up.”

Bravissimo is dedicated to supporting and celebrating women with bigger boobs, with a wide choice of swimwear in D-K cup and bras in D-L cup. They have 26 shops throughout the UK, a website and mail order service, and Halto will be available through them from July.


Laura Martino, Product Director for Bravissimo, says,

“We are delighted to be stocking Halto and are very excited by the product! We hope our customers are going to love Halto and it will enable them to feel fabulous when wearing a Halterneck style.”

Lerryn continues, 

“We have been so lucky with the support we have had from local retailers, and can’t recommend a decent bra fitting enough. MISH in Wadebridge and Blushh in Hayle will both be stocking Halto alongside our national partners and will be able to offer an incredible fitting service, as well as a wide range of beautiful swimwear.”

Halto is a member of the GAIN20 network - a group of innovative and disruptive high-growth South West businesses. #GAIN20

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