Partner profile

People 1st

2nd Floor, Armstrong House, 38 Market Street, Uxbridge, UB8 1LH
01895 817000

About us

People 1st is the leading skills and workforce development charity for employers in the hospitality, tourism, leisure, travel, passenger transport and retail industries focusing on transforming skills in the sector through the development of effective recruitment, training and talent management solutions.

Our aim is to galvanise employers and public stakeholders to improve their returns on investment in skills and to ensure that our employers in our sector are able to compete in a rapidly changing global market. We also strive to improve the quality and accessibility of career and professional development our industry offers.

We are also proud to be a partner of the Hospitality Guild, working with other organisations to promote and champion skills in the hospitality industry

If you are looking for information on careers, qualifications and training in hospitality, passenger transport, travel and tourism, please visit our partner websites: and

We offer

People 1st is the leading skills and workforce development charity for employers in the hospitality, tourism, leisure, travel, passenger transport and retail industries

Our mission is to help employers in customer-facing industries develop a world class work force by influencing stakeholders and delivering world class training solutions.

The People 1st consulting division

  • Researches industry skills needs
  • Helps employers and employees choose the most appropriate recruitment and training solutions
  • Consults and supports employers to set standards and engage with and influence Government policy

The People 1st training division

  • Delivers quality assured training and people development solutions through training providers, associate trainers and the National Skills Academy for Retail
  • Undertakes projects together with local government and enterprise partnerships

Our strategy

People 1st is an employer-led, registered charity that aims to transform the skills and professional image of hospitality, tourism, leisure, travel, passenger transport and retail industries.

Through our Consulting division we conduct research with employers and work with governments to raise employer ambition and investment in skills, and ensure that public funds are focused on qualifications and training programmes the industry needs and respects.

Where there are gaps in the market we develop world class training programmes through our Training Company to build the self-esteem and loyalty of the workforce. We also help attract and match talented people and good employers through our Careers that Move website and in association with the Hospitality Guild web portal.

We support

  • Avon
  • Specialists, Experts, Research
  • People
  • Networks
  • Skills
  • Cornwall
  • Somerset


We support employers across the hospitality and destination services, retail, passenger transport and travel industries, which contribute a combined £143bn in Gross Value Added. These industries continue to grow in importance to the UK economy, and between 2008 and 2011 the overall sector contribution to GVA increased by 12 percent. These industries employ a workforce of 5.2m people, representing one in five of the total UK workforce.

Our sectors consist of:

Hospitality and destination services

  • Contract food service providers
  • Events
  • Gambling
  • Holiday Parks
  • Hospitality Services
  • Hostels
  • Hotels
  • Membership clubs
  • Pubs, bars and nightclubs
  • Restaurants
  • Self-catering accommodation
  • Tourist services
  • Visitor attractions


  • Books/newspapers/stationery
  • Clothing/footwear
  • DIY/hardware
  • Electricals
  • Florists
  • Food/groceries
  • Furniture/homewares
  • Health/beauty
  • Market traders
  • Opticians
  • Pharmacy
  • Records/video
  • Other

Passenger transport and travel

  • Aviation
  • Bus
  • Coach
  • Community transport
  • Driver training
  • Light rail/tram
  • Rail
  • Taxi and private hire
  • Transport planning
  • Travel Services
  • UK waterways

More information

For profiles on the industries we cover visit:

Hospitality & destination services -

Passenger transport & travel -

To access further information on retail please visit

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