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Partner profile


The Old Academy, 21 Horse Fair, Banbury, Oxfordshire, OX16 0AH
0808 100 2040

About us

We were set up in 2000 to help recycling take off in the UK and to create a market for recycled materials. 

As understanding grew that 'waste' is actually 'stuff with value' and that wasting resources made no environmental or commercial sense, governments across the UK increased efforts to tackle these issues. 

Over the last decade, we have helped and continue to help governments devise strategies to deal with these issues through our expertise, research and practical advice. 

More information is available, however if you don't find what you need, please contact us.

We offer

Our vision is a world where resources are used sustainably. 

Our work helps people recycle more and waste less, both at home and at work, and offers economic as well as environmental benefits 

We work with a wide range of partners, from major UK businesses, trade bodies and local authorities through to individuals looking for practical advice. We always aim to work together with others to achieve the best results. 

We have clear guiding principles: 
> A focus on preventing waste 
> Getting good value for money for the tax-payer and proving it 
> Working in partnership and supporting the work of others 
> Being flexible and business like 
> We are funded by all four governments across the UK and the EU and run programmes in England, Scotland, Wales and Northern Ireland. 

 Find out more about our work in our Business Plan

We support

  • Avon
  • Business Support
  • Specialists, Experts, Research
  • Technology
  • Networks
  • Skills
  • Cornwall
  • Somerset


WRAP’s role is to support businesses, local authorities, communities and individuals, helping them reap the benefits of reducing waste and using resources in a more efficient way. 

Our added value comes from our unique technical and market expertise and our ability to bring business, the community sector and individuals together. 

What have we helped to achieve? 

 WRAP have been instrumental in: 
> helping the UK recycling and reprocessing sector to quadruple in size between 2000 and 2008 
> diverting 670,000 tonnes of food from landfill, saving consumers over £600 million a year 
> stopping the growth in household packaging waste 
> developing a world-first technology for the closed-loop recycling of plastic bottles, which has led to the creation of a new market for recycled plastics in the UK 

Value for money 
We deliver value through: 
> helping business, local authorities, communities and individuals save money by changing the way they use resources 
> minimising the cost to business of meeting government targets 
> leveraging private sector finance to address market failures 
> creating efficiencies and economies of scale 
> accelerating the growth of key sectors of the ‘green’ economy

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