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So why do so many of them make it so hard for people to buy? Are you guilty of ensuring a prospect won’t buy from you?

These are the three most common reasons a potential client won’t buy from you:

Your proposition is unclear

What business are you in, where is your expertise and why should I work with you? Are you offering tangential products or services that make you look unfocused or desperate for money?

When a potential client visits your website or reads your personal profile what does it say about you? Are you expert in one thing or do you appear a master of none?

Breaking promises

How many times have you heard the sentence “I will get XYZ to call you back” or “I will get that in the post for you” and nothing happens?

These minor irritations really can damage your business. Not only do you annoy a customer that wants to do business with you, but you also create a story for the complainer to share with their friends (your potential future clients).

Annoy your potential customers and you are wasting their time and losing yourself a future client.

Making it too difficult to pay

This is the biggest sin of all. They want to spend money with you – help them, don’t hinder them.

Do you have clear instructions on how to buy or how to pay? Do you have payment options like Paypal, WorldPay, Sage, send a cheque, make a bank transfer or any other appropriate options for your target client? Older clients often prefer to call a human and make a payment by phone. What about payment options such as staged payments for higher value goods or monthly direct debits?

Whatever business you are in, getting money from clients quickly and easily is crucial to the lifeblood of your business.

The solution is simple; read your website and marketing material as if you were a customer. How easy is it to understand, is it jargon free, consistent and clear? Once the client knows what you do, can they place an order or ask a question easily?

If not, you may find your competitors are helping themselves to money from your clients’ purses.

Copyright © 2014 Vicki Wusche, property investor and author.