UKTI to hold Boot Camp for US healthcare market
The USA is the largest and, in many ways, the most complex healthcare market in the world. The USA spends $2.7 billion per year on healthcare.
UK Trade & Investment is hosting a two-day USA healthcare market 'boot camp' to develop winning strategies for selling into the US healthcare market.
Date: Wednesday 19 - Thursday 20 June 2013 . Time: Wednesday 9am - 7pm (including networking reception); Thursday 9am - 3.15pm. Venue: UKT&I Headquarters, 1 Victoria Street, London SW1H 0ET . Cost: £195 + VAT
Topics to be covered will include:
* Learn the landscape -Develop an understanding of the broader context: Distributors, GPOs, & Clinical End Users
* Identify stakeholders - Understand the different parties that will be key to your success
* Engage partners - Learn what motivates potential partners and how to interest them in making a deal
* Find the model that is right for you - Analyse the pros and cons of the different distribution models
* Understand contracts - Analyse of different types of contracts/terms and conditions/margins/commissions
* Consider geography - Learn about different regions in the US and how each location may impact your success
* Generate buzz - Find clinical champions and get press coverage for your product
* Minimise risks - Manage the risks and optimize outcomes
Is this program for you?
* Develop an understanding of the broader context: Distributors, GPOs, & Clinical End Users
* Understand the different parties that will be key to your success
* Learn what motivates potential partners and how to interest them in making a deal
* Analyse the pros and cons of the different distribution models
* Analyse of different types of contracts/terms and conditions/margins/commissions
* Learn about different regions in the US and how each location may impact your success
* Find clinical champions and get press coverage for your product
* Manage the risks and optimize outcomes
If you are an SME that is new to export or new to the US market, you are encouraged to attend this event.
How can you apply what you have learned in this course?
The US is home to a number of healthcare trade shows which will give you an opportunity to visit the market and test your new knowledge in country
See attached flyer for programme and visit http://uktiexporterbootcamp2013.eventbrite.com/ to book your place.
Supported trade missions
If there are enough companies interested, UKT&I is prepared to run supported trade missions to the main healthcare congresses shown below.
1 Florida International Medical Exhibition (FIME) 7 - 9 August 2013. Miami Beach, FL Distributor Focused Show: Meet distributors and partners from North, Central, and South America
2 Advanced Medical Technology Association (AdvaMed) 23 - 25 September 2013. Washington DC Premier medical technology association paving the way to advance technology and promote healthcare UKT&I leads an annual delegation to AdvaMed complete with tailored programs in the margins and opportunities to network with leading US companies and influencers
3 Health Industry Distributors Association (HIDA), Streamlining Healthcare 24 - 26 September 2013. Washington DC Trade association representing medical product distributors .
Partners Connected Health Symposium 23 - 25 October 2013. Boston, Massachusetts. Moving healthcare beyond the clinical setting and into the home
If you would be interested in attending any of these trade missions please contact Rob Thompson, International Trade Adviser - Healthcare & Life Sciences Sector Specialist, on 01752 759897 (ext 8489), 07790 908821 or by email at [email protected] by Sunday 30 June.
